When everything kicked off a couple of months ago there was one agency that before everyone else had already packaged a whole new offering for their clients to deal with the crisis. That agency is the PR specialist Leidar. Run by Madelyn Postman, she originally founded her own branding agency Grain and later merged with Leidar. There are definitely benefits in being part of a larger entity and having the resource to act fast in a crisis situation Is one of them. In this episode we cover exactly what service they are now offering and how Madelyn is responding to the current economic conditions from a new business, client services and team management perspective.
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